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Sunday, 8 January 2017
END OF YEAR - SUBARU - The brand sets an all new sales record, up 5.6% over 2015.
Subaru of America, Inc. today reported record-breaking sales of 615,132 vehicles for the 2016 calendar year; an increase of 5.6 percent over the previous annual record of 582,675 vehicles set in 2015. This is the eighth consecutive year of sales records for Subaru of America and ninth consecutive year of sales increases.
The December sales total of 63,177 vehicles marks the company’s best-ever sales month, eclipsing the previous best month of August 2016 (60,418). December also marks the sixth consecutive month of 50,000+ vehicle sales for the company which continues to outpace the industry.
Many of the company’s current models contributed to its sales success in 2016. The Forester, Legacy, Outback and Crosstrek sales were notably strong as each carline achieved new annual sales records. The Forester and Outback mid-size CUVs finished the year with sales of 178,593 and 182,898, up 1.9 percent and 20.1 percent, respectively. The small CUV entrant, Crosstrek, added 95,677 sales to the year-end total, while the Legacy sedan achieved 65,306 sales in 2016. The Impreza, all-new for 2017, added 55,238 annual sales. On the performance side, the company’s WRX and STI models achieved annual sales of 33,279.
“We are thrilled to close 2016 with our eighth consecutive sales record for Subaru,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We would like to thank all of our retailers for their continued commitment in making these record-breaking sales results possible and we look forward to making 2017 our next record year.”
“December represented the best month ever for Subaru of America, topping off the best year in the company’s history, in both sales and market share,” said Jeff Walters, senior vice president of sales. “Subaru is well positioned to continue its success into 2017,” added Walters.