WCOTY - Citroen celebrates taking World Car Design Of The Year for the C4 Cactus.

The New Citroën C4 Cactus won the ‘2015 World Car Design of the Year’ award on Thursday 2 April at the New York International Motor Show. Each year, the jury of the ‘World Car of the Year’ competition awards this prize to the new car with the most innovative design that challenges the industry’s conventional styling codes.

With its audacious stylistic statements and a design that reconciles the attractive and the functional, C4 Cactus succeeded in winning the most votes. This international award recognises the creativity and the courage of Citroën's designs.

Alexandre Malval, Citroën's Style Director, had the honour of receiving the ‘2015 World Car Design of the Year’ award for C4 Cactus at the New York International Motor Show. C4 Cactus is a stylish, optimistic and original car, with a unique personality, that offers a genuine alternative to conventional C-segment hatchbacks. Its pure, smooth lines are animated by graphical features that all serve a purpose, like the unique Airbump® technology or the model’s distinctive light signature.

The New Citroën C4 Cactus joins a list of illustrious prize-winners, which in recent years has included the BMW i3, the Jaguar F-Type, the Range Rover Evoque and the Aston Martin Rapide. This is not Citroën's first success during the 11 years that the ‘World Car of the Year’ competition has been in existence. In 2006, the C4 Coupé won the Design prize and the brand has figured amongst the finalists on four occasions. These repeated successes underscore Citroën's reputation for styling and design, even impressing judges from countries where the brand is not represented.

Linda Jackson, Citroën's CEO, commented that; "This prestigious prize rewards all of the Citroën brand's audacity and creativity. Citroën C4 Cactus does not look like any other car, precisely because it is a Citroën, and because Citroën's design is different and unique. It forcefully represents the identity of our brand. This is what customers expect from Citroën and this is why we have been so successful for more than 90 years. And there are more surprises to come!" 

This major prize is the latest in a series of more than 30 international awards claimed by C4 Cactus since its launch. Recognition has been apparent from automotive professionals, members of the press and the general public alike, with more than 60,000 orders already placed in Europe for C4 Cactus.