My thoughts on all things motoring, press releases, reviews & techie stuff, from around the world.
Please note that the pictures of vehicles within this blog are used as examples of the specific press releases, on occasions, due to the lack of available official pictures, examples are re-produced.
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I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Tuesday, 24 January 2017
The Seat Leon has become the brands biggest seller, after 18 years & 3 generations.
Fast approaching its 18th anniversary, the SEAT Leon has established itself as one of the Spanish brand's pillars
Sales of the third generation Leon have already surpassed the first
The German market is the biggest for the Leon, followed by Spain and the United Kingdom
SEAT has just launched a reworked version of its SEAT Leon, a model which has sold nearly two million units since it came onto the market in the late 90s. Keep reading to discover nine facts about this model.
Created in Barcelona. All three generations of the Leon have been designed, developed and produced in the SEAT facilities in Martorell (Barcelona). Giorgetto Giugiaro designed the first generation, Walter da Silva the second, and Alejandro Mesonero-Romanos is the author of the third.
Nearly two million sold. Since its launch in 1999, 1.8 million units have been sold. 534,797 cars were marketed of the first generation (1999-2005). The second generation (2005–2015) saw an increase of 140,000 units sold compared to the previous one. This upward trend was intensified with the current generation, as in only four years (2012-2016), 566,931 units were sold, which is more than the entire first generation.
2016, best year for the Leon. The model brought last year to a close with the highest sales figure in its history, adding 3% compared to the previous year to reach 165,000 units. This was the best sales result of the model since its launch in 1999.
An international model. SEAT exports 80% of production of the Leon. The figures also show the increasing internationalisation of the brand as well as the model. Sales of the third generation are following the Spanish company’s trend that Germany remains its main market, where 136,674 units have been sold.
Major pillar of the company. Sales of the SEAT Leon exceeded the figures for the Ibiza for the first time in 2014, pointing to the fact that the Leon is the company’s second pillar and has enabled it to explore new segments. A case in point is that the brand’s first SUV, the SEAT Ateca, made its appearance in 2016.
A world champion vehicle. The SEAT Leon won the World Touring Car Championship (WTCC) in 2008 and 2009, making it the first car equipped with a Diesel engine to win this competition.
Record-setter on the Nürburgring. A SEAT Leon CUPRA driven by Jordi Gené in 2014 became the fastest front-wheel drive production car on the Nürburgring with a lap time of 7:58 minutes. One year later, the Leon ST CUPRA also became the fastest estate car on the famous Nordschleife track with a time of 7:58:12.
Little-known facts. The third generation SEAT Leon weighs 90 kilos less than the second. In addition, this generation enabled the model to the be first vehicle in its segment to feature Full LED headlights.
New version of the third generation SEAT Leon. SEAT has just presented the reworked version of the SEAT Leon, with evolved exterior design and an advance in the technology featured on the car: “You might even say that we’ve tucked the Ateca inside the Leon”, said SEAT Vice-president for R&D Matthias Rabe.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT’s turnover amounted to over 8.3 billion euros, the highest in its history, and the company achieved worldwide sales of more than 400,000 units for the first time since 2007.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitisation process to promote the mobility of the future.