Sunday, 17 July 2016
Ford Europe posts best first half total vehicle sales since 2010, best passenger car sales since 2011, and best commercial vehicle sales since 1993*
Ford was Europe’s No. 1 commercial vehicle brand in the first six months of the year in both its European 20 traditional markets, and in its Europe 22 market group which further includes Turkey and Russia.
Kuga had its best-ever first half sales with 63,100 vehicles sold – a 22 percent increase on the same period last year. To date, about 4,600 European customers have ordered a Ford Edge prior to the SUV arriving at their local Ford dealerships this summer. In the compact SUV segment, EcoSport sales rose 64 percent to 30,100 vehicles in the first six months of 2016.
Combined sales of Ford’s performance line-up – Fiesta ST, Focus ST, Focus ST diesel, Focus RS and Mustang – doubled in June and increased by 116 percent year-to-date. Since last September, 8,200 Focus RS customer orders have been taken and 2,700 units delivered to date. Customer orders for the Ford Mustang now stand at 19,400 since the car was launched in Europe in the third quarter of 2015.
High Specification model sales:
Sales of higher specification Ford models continued to increase in June. Titanium specification models’ sales rose 4 percentage points in Ford’s European 20 traditional markets to 40 percent of total sales. Ford’s high series models – the Titanium models plus other high series models including Vignale, ST, and Red/Black Editions – accounted for 60 percent of Ford’s passenger car sales, up 3 percentage points from June 2015. The latest additions of high specification sporty models, the Fiesta ST-Line, the Focus ST-Line and the Mondeo ST-Line are now available to order for the first time, with further three ST-Line models to follow before the end of the year.