My thoughts on all things motoring, press releases, reviews & techie stuff, from around the world.
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Thursday, 21 July 2016
Kumho Tyre signs two year partnership with Tottenham Hotspur to include community projects with the Tottenham Foundation.
Kumho Tyre signs two year partnership with Tottenham Hotspur
Partnership announced at Tottenham Hotspur training centre with four first-team players and senior representatives from Kumho
Key partnership rights include community projects with the Tottenham Hotspur Foundation
Tottenham Hotspur has just announced that Kumho, the South Korea-based tyre manufacturer, will become the Club’s Official Tyre Partner for an initial two years from the start of the 2016/2017 season.
The partnership was launched at Hotspur Way this morning as senior representatives from Kumho were joined by Tottenham Hotspur manager Mauricio Pochettino and first-team players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.
To support its objectives to grow its brand and business in the UK, Kumho will have a strong brand presence at the Club’s home matches and on its digital channels.
In addition, to further communicate the brand’s key tyre safety messaging in the UK, Kumho will also become presenting partner of the Club’s well-established match day player mascot programme and develop a tailored community initiative with Tottenham Hotspur’s award-winning Foundation.
Daniel Levy, Chairman of Tottenham Hotspur, said: “We are delighted to announce this partnership with Kumho Tyre. We look forward to collaborating with the company on its brand and business objectives both here in the UK and globally in its key markets. We also greatly welcome Kumho’s enthusiasm to support and work with our Foundation.”
Han-Seob Lee, President and CEO of Kumho Tire Co., Inc. said: “We are thrilled to be working with such a prestigious and globally renowned football club, and the partnership will provide us with the ideal platform to communicate with consumers across the world. We are particularly excited about our involvement with the Tottenham Hotspur Foundation and the opportunity to make a difference within the Club’s local community.”
Catalina Kim, CEO of Catalina and Partners Corporate Advisory Ltd. that brokered this deal on Kumho’s behalf said: “Kumho Tyre has returned to the Premier League after a previous association with Manchester United. We look forward to bringing this new partnership to life through a strategic and creative activation programme. We have an exciting set of rights to work with as we look to positively impact the Kumho brand and business in the UK and globally.”
About Tottenham Hotspur
Founded in 1882, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The team finished third in the Premier League in the 2015/2016 season and has a multi-national squad of players. Tottenham Hotspur also has:
A global following in excess of 400 million, with strong supporter bases across the UK, the USA, China, Asia and Southern Africa, including 150 Official Supporters Clubs worldwide
Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA) - one of the world's leading providers of insurance services and US sportswear giants Under Armour
A state-of-the-art training centre with the ongoing construction of a new world class stadium development that will sit at the heart of a major regeneration for North London
An award-winning Foundation that has created 2.5 million opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes