USA - Fast-Growing Korean Automaker is First Non-Premium Brand to Top the Initial Quality Study Rankings in 27 Years

Fast-Growing Korean Automaker is First Non-Premium Brand to Top the Initial Quality Study Rankings in 27 Years

• Kia owners report fewer issues with their vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.
• Sportage (Small SUV) and Soul (Compact Multi-Purpose Vehicle) recognized as best-in-segment; three additional models ranked among the top three in their respective categories

Having transformed into an industry leader in design, quality and technology, Kia Motors reached historic new heights today when J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S.  

Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio, Forte and Sorento all ranked in the top three of their respective categories.

“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”

As Kia’s U.S. sales have consistently grown over the last four years to surpass the 600,000 annual unit mark, so too has the brand’s performance in J.D. Power’s Initial Quality Study. After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.

Now in its 30th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments.  IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.