Sunday, 29 May 2016
SEAT details the future of the brand and it's model portfolio to the dealers from around the globe.
The Ateca is already an Internet sensation. Since its presentation last February, 7.2 million people have shown interest in learning about the Ateca on the SEAT website in Germany, Spain, the UK, France and Italy. In addition, more than 300,000 configurations have been made of the model, which will be available across the dealership network beginning this June.
Carried out within 50 metres of the Mediterranean shoreline in close collaboration with the port authority, the presentation to SEAT’s global sales network featured a recreation of an authentic sensory experience related with the city of Barcelona. Furthermore, the participants had the chance to enjoy a spectacular cooking show with two multi-Michelin-starred chefs – Sergi Arola and Paco Pérez, both of who delighted their audience with their culinary creations.
In addition to this event intended for importers and dealers, during the entire month of June, 900 international journalists will be flying to Barcelona to gain first-hand knowledge of the new SEAT Ateca and take it for test drives all over the city.