Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Friday, 2 September 2016

USA SALES AUGUST - BMW/MINI Drop yet again, surely there will be an investigation how these two are doing poorly.

  • BMW brand sales decrease 8.0 percent
  • MINI brand sales decrease 2.7 percent
Sales of BMW brand vehicles decreased 8.0 percent in August for a total of 25,531 compared to 27,755 vehicles sold in August, 2015. Year-to-date, the BMW brand is down 8.3 percent in the U.S. on sales of 204,744 vehicles compared to 223,348 sold in the first eight months of 2015.
Notable vehicle sales in August include the BMW 7 Series which increased to 1,230 cars, the BMW X3 which increased to 4,668 vehicles, and the BMW X5 which increased to 4,121 vehicles.

“The clear trend toward Sports Activity Vehicles took a good-sized leap forward in August, as our U.S. plant again increased production and availability of the always popular BMW X3 and X5 pushing total X model sales to 44% of BMW retail in the U.S. in August,” said Ludwig Willisch, President and CEO, BMW of North America. “With the production increase, I fully expect the key SAV numbers to remain strong in the U.S. through the end of the year.”
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,500 vehicles, a decrease of 7.2 percent from the 32,864 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 9.2 percent on sales of 239,631 vehicles in the first eight months of 2016 compared to 263,908 in the same period in 2015.
MINI Brand Sales
For August, MINI USA reported 4,969 automobiles sold, a decrease of 2.7 percent from the 5,109 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 34,887 automobiles sold, a decrease of 14.0 percent from 40,560 automobiles sold in the first eight months of 2015.

Table 1: New Vehicle Sales BMW of North America, LLC, August 2016

Aug.
2016
Aug.
 2015
%
YTD Aug. 2016
YTD Aug.
 2015
%
BMW brand
25,531
27,755
-8.0
204,744
223,348
-8.3
BMW passenger cars
15,730
21,929
-28.3
140,605
158,833
-11.5
BMW light trucks

9,801
5,826
68.2

64,139
64,515
-0.6

MINI brand
4,969
5,109
-2.7

34,887
40,560
-14.0

TOTAL Group
30,500
32,864
-7.2

239,631
263,908
-9.2


BMW Pre-Owned Vehicles
  • August 2016 sales of BMW Certified Pre-Owned set a record with 11,959 vehicles, an increase of 19.3 percent from August 2015.
  • Total BMW Pre-Owned sales also set a record with 24,420 vehicles, an increase of 54.9 percent from August 2015.
  • The Total BMW Pre-Owned cars sold year-to-date were 145,926, a 17.5 percent increase from the first eight months of 2015.
MINI Pre-Owned Vehicles
  • In August, sales of MINI Certified Pre-Owned set a record with 1,267 vehicles, an increase of 11.7 percent from August 2015.
  • Total MINI Pre-Owned sales also set a record with 2,773 vehicles in August 2016, an increase of 2.9 percent from August 2015.
  • Total MINI Pre-Owned sales year-to-date were 19,069, a 4.8 percent increase from the first eight months of 2015.